To Blog or Not to Blog December 18, 2006Posted by sharynheili in Uncategorized.
To Blog or not to Blog? To post or not to post? There really is no question! Businesses already know this. “Blogging has become not just fashionable but mandatory in today’s business world” (Robert Harbison, Western Kentucky University Library)
Libraries and librarians need to connect with customers and potential customers in their worlds. Blogging is a quick and easy way to do this and participate in the Web 2.0 world.
Why should libraries blog? Library literature is strewn with lots of great reasons. Here are some of them:
- Meet users where they are in their space, which after all is our space too
- Grow communities–encourage community building/interaction/connections
- Generate conversation/discussion/dialogue with customers and increase awareness of library
- Listen to what users want, and modify and create services and enviroments they want
- Develop a savy online presence not often possible with library web sites
- Market, promote, and introduce new products, services, programs, and events
- Highlight parts of the library’s collection and staff’s expertise
- Add interactivity to library websites
- Get the word out–tell the library’s story
- Spread library news–“all the news that’s fit to blog”
- Quickly and easily post and update information online, without high technical skills or knowlege of HTML
- Greater staff participation in getting the library’s word out
- Create trust–staff blog freely and informally
- Target specific user groups–create blogs focused on specific user population
- Partner with city/county/museums/chambers of commerce and tourism
- Participation of library in living Web where our users are
- Weblogs are low cost or free. See the many tools available below
Blog on, rock on, and have fun!