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Where Are the Books? June 15, 2007

Posted by sharynheili in books, library websites, reading, Uncategorized.
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BooksI read all types of magazines while on the treadmill and exercise bikes at the gym, and every one one of them, every month, has several columns and reviews of books. From the books Tom Cruise reads, to the books businessmen read, to suggestions for Summer reads by an editor of Good Housekeeping. More than ever before, popular publications and web sites are “talking” about books.

But where are libraries , the book experts, in this scenario? Where are the books in library newsletters, articles, and web sites? Where are the staff recommendations and “books that changed my life” lists. Where is the list that Molly the librarian is reading and I might want to too? Where are the reading lists by librarians in these popular publications and web sites? Sure some library websites and publications sport them, but it’s getting to be less and less as we continue to redefine libraries. Are we not the book experts? Is it not in our professional best interest, and in the interest of a democratic society as a whole, to continue to encourage reading and entice our populous with the best books that are out there?

I think so!

Let us not forget what was, and is still our brand to most people, as we become all that we can be.



More Fortune Cookie Wisdom June 15, 2007

Posted by sharynheili in Fortune Cookie Wisdom.
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fortune-cookie.jpgfortune-cookie.jpgfortune-cookie.jpgfortune-cookie.jpgfortune-cookie.jpgfortune-cookie.jpgfortune-cookie.jpgfortune-cookie.jpgFortune Cookie wisdom never seems to run out , although I have disappointedly been slipped a duplicate fortune a time or two. A trip to a Thai/Chinese restaurant tonight, inspired by a recommendation given to my fellow librarian, provides yet more fortune cookie wisdom.

The worst bankrupt in the world
is the person
who has lost his enthusiasm


True bravery is without witness“.


Best Marketing and Branding Colors May 20, 2007

Posted by sharynheili in Uncategorized.
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As many libraries are “reinventing” their physical spaces,  this article about the power of color for business by Jim Howard, Heather Kirk and Chris Howard, authors of the book Branded for Success might help.  Here’s an abbreviated list:

  •  White – innocence, purity, peace and contentment; clean and sterile; cool and refreshing; calming, stabilizingJuggling balls influence.
  • Black – power color– strength, potency, authority, boldness, seriousness, stability and elegance; “too much can be ominous”.
  • Gray or Silver – conservative, traditional; symbolizes high tech and suggests authority, practicality, earnestness and creativity.
  • Gold – wealth; very classy.
  • Blue –  sanctuary and fiscal responsibility; inspires confidence; second most powerful color.
  • Red – stimulates appetites, commands attention; “symbolizes heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, vitality, risk, danger and aggressiveness”.
  • Yellow – spiritual color; warning, happiness and warmth. 
  • Green – color of money and nature.; calming,
  • Brown – nature and the earth; warmth and coziness;  richness, politeness, helpfulness;  solid, credible, mature and reliable.
  • Orange – vibrancy, warmth and contentment; sense of fun and excitement; health, pleasure, cheer, endurance, generosity and ambition. 
  • Pink –  feminine color; gentleness, romance, well being and innocence.
  • Purple – royalty and luxury; spirituality and sophistication;  in lavender shades-feminine and romantic.

Read the complete article at “Expert Business Source“. 


Technology Users May 18, 2007

Posted by sharynheili in Uncategorized.
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Are you an Elite Technology User?  33% of the American adult population is, according to a recent PEW/Internet Report on Technology and Media Use.   Here’s how the 33% divides up:  Omnivores (8%), Productivity Enhancers (8%), Lackluster Veterans (8%), and Connectors (7%).

 20% are Middle of the Road Tech Users (Mobile Centrics (10%) and Connnected but Hassled (10%),  and 49% are described as having have few technology assets. 15% of this last group do not have a cell phone or Internet connectivity) .  
See the complete report here.


Yet More Fortune Cookie Wisdom May 1, 2007

Posted by sharynheili in Fortune Cookie Wisdom.
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fortune-cookie.jpgOkay, two great fortunes tonight prompted me to share with you, so here they are:

“Believe in your abillities, confidence will lead you on”

“Better to understand little than to misunderstand a lot”


Are you Sure That You Want to Be a Librarian? April 23, 2007

Posted by sharynheili in Uncategorized.
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I just have to share this video. Hope you get get a kick out of of it too.  Watch out;  the theme song is catchy.  Enjoy!


ChaCha April 9, 2007

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 the “people powered search” tool. 

If you haven’t discovered ChaCha yet take a look.  After performing a search,  it offers you help searching with a live guide (search expert) who chats with you and offers suggestions for finding what you’re looking for.  

Sound familiar?   And the other cool thing about ChaCha is that you get to rate your search guide at the end.  How many of us would want our customers/patrons to do that?  And how many libraries are offering live chat help with questions/information seeking?   How many libraries can compete with search tools like this on the Web?  Are librarians “people powered search engines? Can we compete?  How?

See ChaCha here.


Movers and Shakers Media Diet March 26, 2007

Posted by sharynheili in Uncategorized.

Library Journal Movers and Shakers Library Journal’s  March 15 issue includes “Movers and Shakers 2007”—people who are shaping the future of librares.  A list of what they are reading, viewing, and experimenting with is included.  Their varied selections are more inclusive than just library literature–Fast Company magazine, The Tao of Leadership, Sacred Cows Make the Best Burgers, Lessons from the Nordstrom Way, Audacity of Hope, Power of Reading, Small is the New Big, Convergence Culture, Telling Ain’t Training, Ten Faces of Innovation, Googlepedia, Windows Vista (the Missing Manual), national public radio, and the virtual world of Second Life are among their interests.

What we expose our minds to engages us and opens our creativity—helps us think outside the box, and challenges and leads us in new directions so that we can be a Mover and Shaker at our library.  Feast on the complete “Movers’ Media Diet” here.


Sign About Town March 26, 2007

Posted by sharynheili in Uncategorized.
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Libraries Need to Be Cool! March 7, 2007

Posted by sharynheili in Uncategorized.

Libraries are Cool

Libraries need to be Cool.  Libraries need to Rock.  I am committed to fight for libraries.  Why?  Because I am a Librarian.


Our customers need us to Rock.  People who aren’t our customers need to look in our direction and see us in new ways, and give us some of their attention, some of their valuable time. We desperately need their devotion for life.  So much is vying for their attention.  We need to get their attention……and keep it.  Libraries need to rock, to be cool.  Why?   To survive…to thrive…to be valuable….to be essential for our customers.


I have heard many librarians proclaim arrogantly that we are not in competition with the video store, the DVD store, Google, iTunes, and YouTube.  But we are! WE ARE!

Libraries desperately need to be cool.  We need to take off our stuffy hat, get out of our safe box, and provide cool things for free, even something simple like downloadable audio books, videos, and music.   We need to be the “funnest”, coolest place in town and on the Net.   We need to constantly WOW our customers.  We need to WOW each other.  We need to be the best.  We need to win over our customers.

We need to love libraries so much that nothing is going to get in our way.  Let’s commit to this.  Let’s Rock!  Let’s make sure libraries have a “Second Life”.

Sharyn Heili